Liberal Pluralism
In
opposition to Marxist methodologies which understands media as operating to maintain
bourgeoisie’s hegemony, Liberal pluralism thinks that media is supposed to be
subject to the requirements of its consumers. Instead of transmitting hegemonic
values or ideologies, Liberal Pluralism supports different views and opinions
being passed through media. So, this means that media is completely free to
express itself the way it sees fit.
A
liberal-pluralist perspective believes that media is a subject of healthy debate and
criticism thus its audiences either select or reject the different
opinions, values and ideologies that are being offered to them by media.
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